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Student marketing in Jeddah: five universities, one road to their students

For a business owner in Jeddah: where the students are in the city, what they search for, and how a café or store reaches them with a verified offer.

In shortJeddah is a big university city: King Abdulaziz University alone has more than 100,000 students, alongside the University of Jeddah, Effat, Dar Al-Hekma and the University of Business and Technology. A guide for the café, restaurant, store and gym in Jeddah: where the students are, what they search for, and how to reach them with an offer for verified students.

This page is for businesses. Looking for a discount as a student? Every student discount in Saudi Arabia is on the student page.

Your place is in Jeddah, minutes away from more than a hundred thousand students at one university, and still they walk past you to somewhere they know. You searched "marketing companies in Jeddah" and found proposals worth thousands of riyals that promise you not one student. This guide shows where Jeddah's students really are, what they search for, and the shortest road to them without an agency.

Where Jeddah's students are

King Abdulaziz University in south Jeddah has more than 100,000 students, over 11,000 of them postgraduates, with whole districts of housing and cafés around it. Other universities whose students verify on tiswa are spread across the city: the University of Jeddah with its campuses, Effat and Dar Al-Hekma for women, and the University of Business and Technology. Their pages on tiswa are in student discounts in Jeddah, and every university has its own page, such as King Abdulaziz University.

Jeddah is also a large commercial market: according to Monsha'at, Makkah region, of which Jeddah is the largest city, held 17% of the Kingdom's commercial registrations at the end of 2024, the second-largest share after Riyadh. Competition for the customer is fierce, and the student who knows your place by name is your edge.

What business owners in Jeddah search for

According to Serpstat, "شركات تسويق في جدة" and "شركات التسويق في جدة" (marketing companies in Jeddah) are each searched 140 times a month on Google in Saudi Arabia, and "شركة تسويق الكتروني في جدة" (digital marketing company in Jeddah) 90 times. Business owners in Jeddah search for someone to market for them, while students search for "student discount" plus brand names hundreds of times. The shortest road between the two is not an agency but an offer that shows up for the student in an app they open every day.

An offer for every district

WhereWho walks pastThe offer that fits
Around King Abdulaziz UniversityTens of thousands a day, in the morning and between lecturesCoffee and a student meal in quiet hours, with a stamp for repeat visits
Near the University of Jeddah campusesStudents from several districtsAn offer that runs in the branch nearest each campus
Near Effat and Dar Al-HekmaWomen studying design, architecture and businessFashion, care and quiet cafés
The Corniche and the mallsStudents in the evening and at the weekendAn evening and weekend offer, not a morning one
Online in JeddahEvery student in the cityFree delivery for students in Jeddah, or a code per student

Jeddah's university rhythm

The King Abdulaziz University calendar sets the city's rhythm: the first semester starts on 30 August, final exams run from 20 December to 5 January, the second semester starts on 17 January, and its exams run from 6 to 24 June. During exams the cafés of the university districts fill until midnight, and in summer the whole district empties. The university calendar for brands puts every date with its offer.

How to start in Jeddah

tiswa works in store in Jeddah: the student shows a live pass with a code that changes every 30 seconds, and your staff stamp it from any phone, with no device and no university cards. Your branch shows on the map in the app to whoever walks past, and your offer appears when a student searches for coffee, food or a gym nearby. Apply on tiswa for Business, we build your page in under a week. If your business is a single shop, start with small business marketing to students; if it is a restaurant, with student discounts for restaurants and cafés.

Your next step

Five universities, whole districts of housing and cafés, and students searching every day for a place nearby. Apply in a minute, we build your page in under a week, and your offer shows to verified Jeddah students in the district you are in. There is no contract, and Jeddah's first partners started exactly this way.

Questions

How many university students are in Jeddah?

King Abdulaziz University alone has more than 100,000 students according to its official site, plus the students of the University of Jeddah, Effat, Dar Al-Hekma and the University of Business and Technology.

How do I reach King Abdulaziz University students?

With an offer for verified students in the branch near the university, shown in the tiswa app when they search for a place nearby, and used with a live pass your staff stamp.

Does tiswa work in stores in Jeddah?

Yes. In-store tiswa partners in Jeddah stamp the student's live pass from any phone, with no device. Online offers reach every student in the Kingdom.

What is the best student offer in Jeddah?

Coffee or a student meal in quiet hours near the university, with a stamp for repeat visits. Longer study hours during exams, and an online offer in summer because the university district empties.

Ready when you are.

A short application, and your page is live in under a week. No card, no contract.

  • Verified students
  • No contract
  • Live in a week

partners@tiswa.app

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Sources: kau.edu.sa/en · monshaat.gov.sa/en/node/274250 · kau.edu.sa/u/DkkM3 · serpstat.com.