Brand and press
Brand guidelines.
Writing about tiswa, or putting it up on campus or in your store? Here are the logo, the colours, the right words, and files you can download and use.
ZIP · SVG, PNG and PDF · 1.3 MB
About tiswa
Copy this as it is. The short line works for bios and captions.
English · Full
tiswa is a free student membership app in Saudi Arabia. We confirm each student is currently enrolled, then they get student prices from brands online and at places around their campus, and show a live pass whose code changes every 30 seconds. The name, تسوى in Arabic, means "worth it".
العربية · كامل
تسوى تطبيق عضوية طلابية مجاني في السعودية. نتأكد إن الطالب مسجّل حالياً في جامعته، ويحصل على أسعار طلاب عند البراندات أونلاين وفي الأماكن حول جامعته، ويعرض بطاقة حيّة كودها يتغيّر كل ٣٠ ثانية. اسم تسوى يعني «تستاهل».
English · Short
tiswa: the free student membership app in Saudi Arabia.
العربية · مختصر
تسوى: تطبيق العضوية الطلابية المجاني في السعودية.
Logo
The symbol, a graduation cap, with the tiswa name. Pick the file made for your background, and never redraw the logo.
Space and size
xxClear space
x, the height of the symbol, on every side. The files already include it.
Minimum size
A 24 px symbol on screen, 8 mm in print. Smaller than that, use the symbol alone.
App icon
A square file. iOS and Android round the corners themselves, so never pre-round it.
Do and don’t
Colour
Six brand colours, with Cyan in the lead. Every layout has one big colour and two supporting ones. Ink is for text only; Deep Night is for dark mode.
Cyan
#00C8DCRGB 0 200 22035% of a layoutBlue
#1646FFRGB 22 70 25520% of a layoutRaspberry
#D81C5BRGB 216 28 9115% of a layoutSilver
#ECEEF4RGB 236 238 24420% of a layoutYellow
#FFDB00RGB 255 219 05% of a layoutSaffron
#FF6B1ARGB 255 107 265% of a layoutInk
#1D2037RGB 29 32 55Text onlyDeep Night
#0E1A5CRGB 14 26 92Dark modePairs that pass
- Ink on Cyan 7.9:1
- White on Blue 6.3:1
- White on Raspberry 5:1
- Ink on Yellow 12:1
Type
Three typefaces for two scripts, all free on Google Fonts.
Alexandria
All Arabic
800 for headlines, 400 for text. Never letter-space Arabic; it breaks the joins.خلّها تسوى.
Bricolage Grotesque
English headlines
800, tracked −3 to −5%.Make it worth it.
Manrope
English text
400 and 700.Student prices, for verified students.
Words
The name
- Always lowercase “tiswa” in English, even at the start of a sentence, and “تسوى” in Arabic.
- Never TISWA, Tiswa App or “Tisva”.
- Arabic leads. English sits under it at about 60% of the size.
You can say
- tiswa is free for students.
- Every student is verified as currently enrolled.
- The live pass changes its code every 30 seconds.
- Discounts and prices as the app lists them.
Please don’t say
- Counts of members, students or universities.
- Riyal savings totals, or “up to” discounts.
- Dates, “every week”, or launch timings we haven’t announced.
- A brand or university as a partner unless it is live on tiswa.
- “Save big”, “don’t miss out”, “exclusive”, “unlock”, “hurry”.
- Exclamation marks.
Tone
Short, Saudi, a little cheeky and never cheap. One line for the idea, one sentence for the fact.
- خلّها تسوى.Make it worth it.
- للطلاب بس.Students only.
- حيّاك. إنت منّا.You're in.
Links and downloads
- Link to tiswa.app. It sends every student to the right place.
- Please don’t use App Store or Google Play badges for tiswa yet. We’ll send them the day the app is in the store.
- Want to see how many students came from you? Add ?utm_source=your-org to the link.
Ready-made
Designs you can post as they are. Want a version with your university or store on it? Email us.
Approvals and press
Send us the artwork before it goes to print or online, especially if it names a university, a brand or a number. The same address handles press and interviews.
Email: partners@tiswa.app
Social: @tiswa.app · @tiswaapp