Students at King Saud University and the other universities of Riyadh choose every day, in seconds, where to sit, what to eat and where to shop. Most of them do not know your business yet, and those who do have no clear reason to pick it over the next one. This page shows where the students of Riyadh are, when they buy, and how your business becomes the place they go to first.
The universities of Riyadh
Riyadh has 12 universities whose students verify on tiswa: King Saud University, Princess Nourah bint Abdulrahman University, Saudi Electronic University, Arab Open University, Alfaisal University, Prince Sultan University, Imam Mohammad Ibn Saud Islamic University, Al Yamamah University, Dar Al Uloom University, AlMaarefa University, King Saud bin Abdulaziz University for Health Sciences and Riyadh Elm University. Each has a business page explaining who its students are, how to verify them and when they buy, and a student page under student discounts by university where students see the offers. One of them teaches online, so its students are spread across the Kingdom and an online offer fits them best.
- tiswa confirms each student is currently enrolled at their university, so your offer in Riyadh reaches a real student, not a photo of a card.
- The branch nearest the campus or student housing deserves the offer first, not every branch.
- The stipend at public universities such as King Saud University is SAR 1,000 a month for science majors and SAR 850 for humanities, landing around a fixed day. The week after it is the week of big purchases.
- A balanced audience: more than half of bachelor students in Saudi Arabia are women according to the General Authority for Statistics, so the offer speaks to both.
What business owners in Riyadh search for
According to Serpstat for Google in Saudi Arabia, "شركات تسويق في الرياض" (marketing companies in Riyadh) is searched about 390 times a month, and "شركة تسويق الكتروني في الرياض" 90 times. Business owners in Riyadh search for someone to market for them, while students search for "student discount" plus brand names hundreds of times a month. The shortest road between the two is not an agency but an offer that shows up for the student in an app they open every day.
An offer for every district
| Where | Who walks past | The offer that fits |
|---|---|---|
| Around King Saud University | Students in the morning and between lectures | Coffee and a student meal in quiet hours, with a stamp for repeat visits. Student discounts for restaurants and cafés |
| Student housing | Students in the evening | Delivery or an evening offer, not a morning one |
| Malls and the waterfront | Students at the weekend | A weekend offer, and a one-day offer on national holidays |
| Online in Riyadh | Every student in the city | A code per student, or free delivery for students. Online store marketing |
Riyadh's university rhythm
The university year in Saudi Arabia keeps almost one rhythm: the first semester from late August, final exams in December and June, the two Eid breaks, and the stipend every month. The King Abdulaziz University calendar for 1448/1449 is a fair template for most public universities, and the university calendar for brands puts every date with the offer that fits it. During exams the cafés of the university district fill until midnight, and in summer the whole district empties.
How to start in Riyadh
The live pass works in any city: the student shows a pass with a code that changes every 30 seconds, and your staff stamp it from any phone, with no device and no university cards. Your branch shows on the map in the app to whoever walks past, and your offer appears when a student searches for a place nearby. Apply on tiswa for Business, we build your page in under a week. If your business is a single shop, start with small business marketing to students; if it is a national brand, with a student discount program for brands.
Your next step
You now know the universities of Riyadh, their rhythm, and the offer that fits each district. The business that starts first in its district becomes the student's habit for the rest of their degree, and starting takes a minute: three fields, a reply within one working day, and a page built with your logo, offer and hours, with nothing going live until you approve it. There is no card and no contract.